Saturday, May 15, 2010

What IS Communication Design?

I've been getting some great feedback and constructive criticism on my new business cards. I've even been asked: "What IS a communication designer?"

Well to me, a communication designer is a graphic designer that stretches beyond aesthetics to inspire, invoke action, spark dialogue, and provoke feeling. Whether it's for a great cause, a great brand, or simply for informational purpose, the message has a voice that carries.

Changing my title has already helped to differentiate myself from the average graphic designer. It has also proved to be a refreshing switch from "oh so you do websites" and will hopefully attract the type of work I want to add to my portfolio.

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