Saturday, March 6, 2010

My Not-So-Secret Identity

As promised, I introduce you to my latest endeavor; A new logo and website design. You like?

I have also officially changed my title from graphic designer to communication designer as I believe effective design starts and ends with great communication.

The goal for this new identity was to develop one that focused on that very concept while also showcasing my design style and personality. 'Quotation' marks were integrated at the ends of each letter to convey dialogue, while the smooth, continuous lines were used to suggest connectedness. The chosen font and colour scheme act as supporting elements to not only the logo but my personality; Orange was chosen for it's energy, friendliness, and its high visibility factor while gray and blue were chosen for their sophistication, formality, wisdom, and balance.

I plan to officially launch my site sometime in the next month, complete with freebies and fun so check back soon!